“This is totally a different age,” said Michael Angelakos, Passion Pit’s lead singer and songwriter about the ads during an exclusive Q&A before performing in the Red Bull Sound Space recently. “A lot of older artists are adamantly against the usage of their music in commercials. They can actually afford to turn that down.
“What does Taco Bell have to do with three of my family members struggling financially…I have no idea,” Angelakos continued, referencing the song’s bleak lyrical content. “But, it’s not about that. It’s not about promoting celebrities or giant corporations or anything like that. It’s just airtime…It’s an amazing opportunity. And, honestly, you take what you can get. I say no to about 90 percent of the offers, but we just want people to hear the music at end of the day.”
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Watch the Taco Bell commercial after the jump